Programme Type:

Course Overview

Develop highly-relevant marketing knowledge and skills for the digital era, including social media marketing, brand management, market research and creative design using problem-based learning. 

Choose this degree designed to develop your digital marketing knowledge and business skills. It’s a great way to start building your career as a professional marketer and manager.

We will teach you how to understand different markets, manage customer relationships and communicate your brand strategy effectively. And you’ll learn about business decision making, functions and challenges, making you a highly effective manager. 

From viral videos to influencers promoting their favourite products, you've seen and shared the work of digital marketers. Learn how to use data to get a deep understanding of consumers, and create engaging marketing strategies across digital platforms. At the same time, you'll learn all the different business functions, and gain an appreciation of how closely business and marketing decisions intertwine. There is a huge demand for digital marketers and social media managers, so why not become a well-qualified digital marketing specialist with core business skills, and join them?

Using our outstanding industry links, you will learn how businesses really operate through expert guest speakers, projects tackling real-life business problems, work placements, sales pitches, and offsite visits. You’ll work on projects for organisations such as:

  • Royal Bank of Scotland (RBS)
  • British Telecom (BT)
  • Heineken
  • Michelin

Entry Requirement 

Course Requirements: 

Please note: All applicants must have passed in English and Maths or Lifeskill Maths - National 5 grade C or GCSE grade C/4 or equivalent.  National 5 ESOL is accepted in lieu of National 5 English.

Below are the literate subjects we accept for entry on this course:

One of the following: Business Management; Classical Studies; Economics; English; ESOL; Geography; History; Media Studies; Modern Studies; Philosophy; Politics; Psychology; Religious, Moral and Philosophical Studies; Sociology.

English Language Requirements

All courses at Abertay University are taught in English. If your first language is not English, you will need to demonstrate that you meet our English language requirements. Accepted English language qualifications include:

  • IELTS - overall score of 6.0 with no band lower than 5.5
  • TOEFL - overall score of 78 (individual elements: L-17, R-18, S-20, W-17)
  • Cambridge FCE/CAE/CPE - overall score of 169 on Cambridge Grading Scale
  • International Baccalaureate - English B at S5 or H4, English A no specific grade required
  • European Baccalaureate - English Language 1 at grade 6 or English Language 2 at grade 7

You do not need to prove your knowledge of English language if you are a national of certain countries.

Fees

TUITION FEES PER YEAR

(£14000*)


This information was accurate on : 26/02/2021
Please contact us for more information about this courses

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