Programme Type:

Course Overview

Business marketing involves building efficient marketing strategies and promotions for a business’ products or services. Marketers play a crucial role in the success of a business, using creativity, strategic thinking and a strong communication style to develop campaigns promoting or launch a product or service. The main responsibilities of the marketing management function include: market analysis, marketing strategy development, marketing program development and implementation, and new product development and service. Our three-year degree will develop your understanding of industry and commerce, such as strategy development, innovation and international marketing. Success in business marketing means you need good communication, presentation and customer relationship management skills in order to attract the interests of potential customers. Our hands-on approach to teaching and learning will help you develop these skills so you are well-prepared to competently present your business to future stakeholders.

What you'll learn?

You must successfully complete 24 subjects to graduate with a Bachelor of Business (Marketing). You will study a mix of core and elective subjects:

  • 11 core subjects
  • 3 restricted electives (Group A)
  • 2 restricted electives (Group B)
  • 8 unrestricted electives or electives for Joint Study.

Entry Requirement 

Academic Requirements:

When we review your application, we'll take into account your previous studies, academic qualifications and experience. Examples of previous studies that we may take into consideration include:

  • NSW Higher School Certificate, Victorian Certificate of Education or interstate equivalent
  • International equivalents of Year 12
  • International Baccalaureate Diploma
  • Completed, or partially completed, course from a university or college
  • Approved foundation studies program certificate.
Country Charles Sturt University Study Centres minimum requirements
Australia
  •  HSC ATAR of 55 (including bonuses) or equivalent
some courses require higher ATAR scores.
Bangladesh
  • Completion of at least one year of study at a recognised university with passing grades or better.
  • Completion of a two-or three-year bachelor degree with a recognised university with passing grades or better.
  • A completed award with a minimum total score of 24 or above in the International Baccalaureate.
China
  • Completion of the first year of a recognised university bachelor's degree.
  • Completion on the National College Entrance Examination Gaokao with a minimum score of 60% of the total maximum Gaokao score for the province.
  • Completion of the China Senior High School Middle Year 3 Gaokao score with an average of 80% across the top four academic subjects.
  • A completed award with a minimum aggregate of 24 or above in the International Baccalaureate.
Hong Kong
  •  The HKDSE aggregate is calculated on the sum of 5 subjects (including at least 3 core subjects). 5**=6, 5*=5.5, 5=5, 4=4, 3=3, 2=2 and 1=1.
India
  • Completion of the All India Senior school Certificate, where awarded by CBSE and metro state boards. Overall score in 4 academic subjects: CBSE 60%, India School Certificate 60%, State Boards 60%.
  • A completed award with a minimum total score of 24 or above in the International Baccalaureate.
  • Completion of two GCE A2 Levels with a minimum of two subjects, here A=5, B=4, C=3, D=2, E=1.
  • A pass in the first division in the Pre-University Certificate.
Indonesia
  •  Successful completion of Indonesian SMUIII or Senior Academic High School Leaving Certificate with a GPA of 7.0.
Kenya
  •  Successful completion of the Kenyan Certificate of Secondary Education with an aggregate score of 53 or higher, based on the best 7 subjects undertaken where A = 12, A- = 11, B+ = 10, B = 9, B- = 8, C+ = 7, C = 5, D+ = 4, D = 3, D- = 2, E = 1
Myanmar
  • 2 years of Post Secondary Study Intermediate Certificate with an overall grade percentage of 55.
  • Successful completion of minimum 2 years bachelor's degree from a recognised higher education institution.
  • Successful completion of Associateship of Government Technical Institute (AGTI).
  • Successful completion of a diploma, with minimum duration of 2 years, following Matriculation or Basic Education High School Examination.
Nepal
  • Higher Secondary Education Certificate plus minimum of one year of successful study at a recognised tertiary institution.
  • Higher Secondary Education Certificate with a grade average of 65%.
  • A completed award with a minimum aggregate of 24 or above in the International Baccalaureate.
New Zealand
  •  Successful completion of New Zealand NCEA Level 3 with a combined score of 213 from the best 5 subjects.
Pakistan
  • Higher Secondary School Certificate plus one year study at bachelor's degree level at a recognised institution.
Russia
  • Russian Certificate of Secondary Education plus one year study at bachelor's degree level at a recognised institution.
South Korea
  • Completion of at least one year of study at a recognised university with satisfactory grades.
  • Successful completion of the Korea Republic College Scholastic Ability Test (CSAT) with a minimum overall grade of 294. Overall grade is calculated from the results in Korean Language, Mathematics and Foreign Language (English). Results in other components are not considered.
Sri Lanka
  • Completion of the GCE A Levels. Overall grade in the best three subjects equalling 5/15 where A1= = 5, B = 4, C = 3, S = 1.
  • Completion of two GCE A2 Levels with a minimum of 2 x D or equivalent in a minimum of two subjects. where A = 5, B = 4, C = 3, D = 2, E = 1.
  • Sri Lankan GCE A Level plus a recognised Diploma (both completed).
  • Completion of first year of a recognised university bachelor's degree.
  • Completion of recognised college or polytechnic diploma.
  • A completed award with a minimum score of 24 or above in the International Baccalaureate.
Taiwan
  • Senior High School Diploma plus one year study at bachelor's degree level in a recognised university.
Thailand
  • Successful completion of Secondary 6 (Matayom 6) and the award of the Certificate of Secondary Education with GPA of 2.0.
Turkey
  • Lise Diplomasi plus first year of diploma or bachelor's degree from a recognised institution.
Vietnam Year 12
  • Gifted high schools: a minimum GPA of 7.5 (out of 10) from year 12.
  • From other high schools: a minimum GPA of 8.0 (out of 10) from year 12.
  • The Chung chi Dai hoc Dai Cuong (First phased of University Certificate).
  • Completion of at least one full-time year at bachelor's degree level at a recognised university or tertiary institution.
  • A completed award with a minimum aggregate of 24 or above in the International Baccalaureate.

The table above is intended as a guide only for applicants with qualifications from other countries, and aims to provide basic entry requirement information. Qualifications not listed below will be assessed on a case by case basis.

English Language Requirements:

 

You must have one of the following:

  • Acceptable test scores for English proficiency.
  • Satisfactory completion (D grade or higher in Level 3) of the Embassy 'English for Academic Purposes Programme' (EAPP).
  • A TOEFL (Test of English as a Foreign Language) paper-based score of 550 and TWE of 5.0.
  • A TOEFL Internet-based score of 60 and writing score of 16 with no other bands less than 14.
  • An Academic IELTS (International English Language Testing System) overall score of at least 6.0, with no score below 5.5.
  • Pearson Test of English (PTE) Academic score of 50 overall, with a minimum.
  • of 42 in all communicative skills.
  • A Combined Universities Admission Test (CULT) overall score of at least 65.
  • A ‘C’ pass in a humanities subject at the GCE 'A' level examinations in either Singapore or the United Kingdom.
  • Completion of the International Baccalaureate diploma, with English A2 at higher or standard Level.
  • A minimum of Level 4 in the core subject English Language in the Hong KongDiploma of Secondary Education (HKDSE).
  • A ‘C’ pass in a humanities subject at the GCE 'A' level examinations in either Singapore or the United Kingdom.
  • Completion of the International Baccalaureate diploma, with English A2 at higher or standard Level.
  • A minimum of Level 4 in the core subject English Language in the Hong KongDiploma of Secondary Education (HKDSE).
  • A ‘C’ pass in 'Use of English' in the Hong Kong Advanced Level Examination (HKALE).
  • Completion of the UNSW Foundation Studies Certificate with a ‘C’ pass in 'Use of English'.
  • Completion of an AQF Certificate IV (including English for Academic Purposes).
  • Successful completion of at least one year of study in a course at Associate Diploma or Diploma level on the Register of Australian Tertiary Education.
  • Cambridge Certificate of Proficiency in English (CCPE) ‘C’ Pass.
  • Cambridge English Advanced Exam (CAE) overall score of 52, with no score below 47.
  • English test results must not be more than two years old.

Fees

$28224


This information was accurate on : 14/10/2020
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