Programme Type:

Course Overview

Choose this degree designed to develop digital marketing skills. It’s a great way to start building your career as a professional marketer and manager.

Marketing and events are natural partners. You’ll learn how to develop a marketing strategy that includes digital and social media alongside event management, promotion and budgeting.  The events industry is worth £42.3 billion to the UK economy, with corporate events planners and agencies forecasting a big increase in employment opportunities.  This strong mix of digital marketing and event management skills will make you even more appealing to future employers.

We will teach you how to understand different markets, manage customer relationships and communicate your brand strategy effectively. And you’ll learn about business decision making, functions and challenges, making you a highly effective manager. 

Focussed squarely on employability, this degree gives you a thorough grounding in marketing and business for today’s ever-changing world.  Our marketing students graduate with a passion for innovation, teamwork, creative thinking, and the ability to solve real-world business challenges. We prepare you for a great career, and a great future.

Entry Requirement 

Course Requirements: 

Please note: All applicants must have passed in English and Maths or Lifeskill Maths - National 5 grade C or GCSE grade C/4 or equivalent.  National 5 ESOL is accepted in lieu of National 5 English.

Below are the literate subjects we accept for entry on this course:

One of the following: Business Management; Classical Studies; Economics; English; ESOL; Geography; History; Media Studies; Modern Studies; Philosophy; Politics; Psychology; Religious, Moral and Philosophical Studies; Sociology.

English Language Requirements

All courses at Abertay University are taught in English. If your first language is not English, you will need to demonstrate that you meet our English language requirements. Accepted English language qualifications include:

  • IELTS - overall score of 6.0 with no band lower than 5.5
  • TOEFL - overall score of 78 (individual elements: L-17, R-18, S-20, W-17)
  • Cambridge FCE/CAE/CPE - overall score of 169 on Cambridge Grading Scale
  • International Baccalaureate - English B at S5 or H4, English A no specific grade required
  • European Baccalaureate - English Language 1 at grade 6 or English Language 2 at grade 7

You do not need to prove your knowledge of the English language if you are a national of certain countries.

Fees

TUITION FEES PER YEAR

(£14000*)


This information was accurate on : 26/02/2021
Please contact us for more information about this courses

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