Programme Type:

Course Overview

In RIT's advertising degree you’ll be prepared to create persuasive messages for a variety of traditional and emerging media platforms, including social media. Analyze audiences, write copy, select media platforms, and manage campaigns. The degree combines courses in communication, advertising, public relations, and marketing to prepare you for the overlapping roles of advertising and public relations professionals.

The fields of advertising and public relations are rapidly changing now that the Internet and mobile devices like smart phones and tablets have influenced the way professionals reach audiences. Unique opportunities and exciting challenges lie ahead in the advertising and public relations field. The major combines advertising, public relations, and marketing to address the overlapping roles of communication professionals.

Students will learn how to create persuasive messages for a variety of traditional and emerging media platforms. They will analyze audiences, write copy, select media, and manage campaigns. The major also features a senior thesis and one semester of cooperative education or internship experience. 

Students develop skills through a core of required communication courses, which cover communication theory, visual communication, public relations, advertising, writing, campaign planning and management, media planning, public speaking, and digital design. A professional core of three marketing courses, chosen by the student, provides a deeper understanding and appreciation of marketing. Electives and liberal arts courses complete the curriculum.

Entry Requirement 

Admission Requirements:

The admission process, requirements, and guidelines are the same for all undergraduate students. As an international student you will also be required to demonstrate English language proficiency, and RIT will consider students at all levels of English language proficiency for admission.

You should  apply for undergraduate admission to be considered for these options:

  • Full university admission: If you meet English language proficiency standards, you will be considered for admission to the academic degree program you choose.
  • Conditional university admission: If you do not meet English language proficiency standards you will be considered for admission, and will need to complete additional courses through RIT’s English Language Center in addition to their academic degree program.  

Test Type

Minimum Score for Full Admission

Score for Conditional Admission

Internet Based TOEFL (iBT)

79

78 or lower

PTE Academic

58

57 or lower

IELTS

6.5

6.0 or lower

Fees

Full-time Tuition (12-18 credit hours)

Per Semester: $26015

Per Year: $52030

Total Estimated Cost of Attendance

Per Semester: $34638

Per Year: $69276

Part-Time Tuition Fees

The charge per credit hour is $1760. Multiply the number of credit hours by this amount to calculate your total.


This information was accurate on : 08/04/2021
Please contact us for more information about this courses

Similar Courses