Programme Type:

Course Overview

We welcome students new to marketing and events as well as those who wish to specialise or broaden their expertise. 

We take an innovative and creative approach to your learning with live case studies, simulations, and skills workshops. You will gain a wealth of knowledge in events marketing including: 

  • The core principles of events marketing
  • Contemporary issues, challenges and research in the sector
  • Customer behaviours and expectations
  • How to take a customer-centric stance using a range of channels to interact with customers
  • Analysis of marketing data
  • Devising marketing strategy for global brands and organisations
  • Developing decision-making skills and rationale to devise marketing plans and communications.

Entry Requirement 

Academic Requirement:

This programme is designed to attract students from a wide range of backgrounds, disciplines, and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with:

  • a minimum of a second-class honours degree
  • or equivalent overseas degree from a recognised institution
  • or equivalent professional or other qualification.
Course IELTS level
Pre-Master's courses (including Two-Year Master's) From 5.5 with 5.5 in all skills
All masters courses 6.0-7.0 overall with 6.0 in reading and writing, 5.5 in listening and speaking (see individual course details)

English Language Requirements:

If English is not your first language you will need to satisfy the university's English language requirements:

  • IELTS minimum 6.0 (with a minimum of 6.0 in reading and writing and 5.5 in listening and speaking).
  • if you have completed your undergraduate degree in the UK (at least one full year of study) you will automatically meet our English language requirements

Fees

Home (UK) full time: £10200

Home (UK) part time: £5100

International / EU full time: £15900


This information was accurate on : 02/04/2021
Please contact us for more information about this courses

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