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The Strategic Relationship Marketing graduate certificate program in Toronto provides students with the foundational knowledge and applied skills that employers value in the area of marketing, with a focus on Customer Relationship Marketing (CRM) and Customer Experience (CX) strategies and techniques.
The Strategic Relationship Marketing program responds to the growing need within the marketing industry for a new skill set – one that places the customer at the centre of business decisions. This skill set is critical since modern marketing success depends on targeting and attracting new customers while retaining and strengthening relationships with current customers at all points during their journey.
This one-year graduate certificate program provides students with a foundation in marketing, with a focus on the examination and application of Customer Relationship Marketing (CRM) and Customer Experience (CX) best practices, strategies, tactics, tools and techniques. Students will have an opportunity to apply industry-standard marketing analytics and CRM platforms and technologies to marketing processes and create a comprehensive marketing plan.
Key areas covered in the program include database marketing strategy, loyalty marketing, marketing research, omnichannel marketing, marketing automation of email, social media and online content for personalized customer journeys, and marketing analytics and measurement. In the final semester, students work on a capstone project based on a real business situation.
This program makes use of industry-standard cloud-based software, so students will require a laptop computer.
Learning Outcomes
The graduate has reliably demonstrated the ability to:
Create a professional marketing plan using standard marketing planning processes and tools.
Develop a comprehensive Customer Relationship Management (CRM) marketing plan that uses a client’s current database strategy that is personalized and scalable.
Apply strategic communication planning processes and tools to generate leads and improve customer retention, satisfaction and profitability.
Evaluate data extracted from a variety of marketing technology platforms to support problem-solving and decision-making processes in marketing.
Apply Customer Relationship Management (CRM) and Customer Experience (CX) best practices, strategies, tactics and techniques to strengthen customer relationships for both business-to-business (B2B) and business-to-consumer (B2C) markets.
Design customer experience journey mapping to identify areas to improve customer experiences and automate personalized digital marketing.
Apply industry standard marketing analytics and CRM platforms to sales and marketing processes.
Gather and analyze primary and secondary marketing research in order to support sound marketing decisions that improve customer experiences.
Communicate complex marketing material verbally, in writing and digitally for a variety of audiences and purposes.
Model professional standards to provide reliable and actionable analysis while respecting Canadian regulation and practice related to data privacy and security.
Entry Requirement
Admission Requirements:
College Advanced Diploma (3-year) or Bachelor's Degree or demonstrated, relevant work experience (resume and references required).
English Language Requirements:
DIPLOMA/CERTIFICATE
PROGRAMS
POSTGRADUATE PROGRAMS AND FAST-TRACK/ BRIDGES**
GBC DEGREE PROGRAMS*
George Brown English for Academic (EAP) Program
Level 8
Level 9
Level 9
IELTS (Academic)
6.0, minimum 5.5 in each skill band
6.5, minimum 6.0 in each skill band
6.5, minimum 6.0 in each skill band
TOEFL
80 (online) minimum 20 in each skill band
88 (online) minimum 22 in each skill band
84 (online) minimum 21 in each skill band
MELAB
80
85
85
PTE (Academic)
54, overall minimum
50 in each skill band
60, overall minimum
55 in each skill band
60, overall minimum
55 in each skill band
CAEL
60 (overall)
70 overall (writing 60)
70 overall (writing 60)
Cambridge English Exams (B2 First, C1 Advanced or C2 Proficiency)
169 or more (with no individual skill below 162)
176 or more (with no individual skill below 169)
176 or more (with no individual skill below 169)
George Brown Admissions Test (Mature applicants only)
Available
Available
Not Available
Fees
Base Tuition Fee:
$14600 for 2 semesters (2020-2021 Programs)
$21900 for 3 semesters (2020-2021 Programs)
Incidental Fees (student ID student association membership etc): $2000
This information was accurate on : 12/04/2021 Please contact us for more information about this courses
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