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The MBA in Digital Marketing is a graduate degree program designed to prepare students in the theories and practices of the modern business world as they gain expertise in leadership roles in Digital Marketing.
This program allows the students to master the managerial skills necessary to be effective in an environment with continuous evolution. It helps them become effective decision-makers and managers in a digital world that is increasingly affected by globalization, technology, and ethical challenges.
With a broad comprehensive view of the total business, it is designed for professionals who possess critical managerial competencies. It includes a research component in the specific to Digital Marketing
Plan, direct, or coordinate marketing policies and programs.
Determine the demand of products and services offered by a firm and its competitors, and identify potential customers.
Develop pricing strategies with the goal of maximizing the firm’s profits or share of the market while ensuring the firm’s customers are satisfied.
Monitor trends that indicate need for new products and services.
Identify, develop, or evaluate market strategy, based on knowledge of establishment objectives, market characteristics, cost and markup factors.
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
Evaluate financial aspects of product development, such as budgets, expenditures, research and development appropriations, return-on-investment, and profit-loss projections.
Develop pricing strategies, balancing firm objectives and customer satisfaction.
Entry Requirement
Admissions Requirements
Must be 18 years or older or have written permission from a parent or legal guardian.
Complete in-person interview.
Provide a copy of the high school diploma, or high school transcript, or GED, or similar document if the applicant completed secondary education in another country. Documents from non-English speaking countries must be translated into English and evaluated by an approved educational evaluator service attesting that the degree/or credits earned are equivalent to a degree/credits earned at a regionally accredited institution of higher education in the United States.
Fees
This information was accurate on : 12/04/2021 Please contact us for more information about this courses
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