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This course is designed to provide an advanced study of marketing analytics which is both practically and academically relevant to the current and future demands of the marketing profession.
The significance of data analytics needs no acknowledgment. Companies across industries have leveraged data science in combination with marketing to enhance productivity and build long-term relationships with customers. Over the last decade, marketing has been revolutionized by data analytics, allowing brands to improve brand strategies and business management and therefore, to deliver a better experience through personalized communication.
We work closely with industry practitioners so that you benefit from expert’s real-life experience and the latest sector trends. Through specialist modules, you'll develop an advanced conceptual knowledge of the value of data analytics in contemporary organizations, and be introduced to the latest methods and techniques that enable the identification of data to answer strategically important questions.
Designed for aspiring marketing data specialists
Our MSc Marketing and Data Analytics is the ideal next step for marketing graduates who want to pursue careers in customer analytics, marketing intelligence, and marketing management. You'll be well-equipped to work in the analytical area of organizations, with the knowledge of the latest industry trends and skills to draw actionable insight from customer data.
What you’ll gain from this degree?
Develop skills and knowledge relevant to data specialists and data analysts, including data mining and the use of data to demonstrate the value of data for decision making in marketing.
A comprehensive understanding of the role of consumer insight in marketing practices and the building of strategic consumer relationships.
The ability to critically analyze, interpret, organize and present consumer or market activities data.
Experience in applying your analytical knowledge and working with businesses and senior professionals through industry-facing projects.
Entry Requirement
Academic Requirements:
You will need an undergraduate degree equivalent to a UK undergraduate honors degree (2.1 or above) in marketing or in business management with a substantive element of marketing content.
All applicants will be required to demonstrate a commitment to the subject they wish to study and should demonstrate how their chosen programme of study will benefit them in their future careers.
One academic reference is required.
English Language Requirements:
For 1-year Masters you'll need a 6.5 grade overall with a minimum of 5.5 in each component.
For a 2-year master, you'll need a 6.5 grade overall with a minimum of 6.0 in speaking and listening, and 5.5 in reading and writing.
Fees
UK Student Fee
One year (full-time): £10500
Two years (placement year)*: £11885 (£10500 in Year One and £1385 in Year Two)
International Student Fee
One year (full-time):£17300
Two years (placement year)*:£18685 (£17300 in Year One and £1385 in Year Two)
This information was accurate on : 30/03/2021 Please contact us for more information about this courses
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