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Today's marketers need to be adept in a range of areas from analyzing market trends to developing strong marketing strategies and effective product development processes.
Understanding the theory and frameworks that underpin contemporary marketing thinking is critical. Created in close consultation with the marketing industry and the Chartered Institute of Marketing (CIM), our MSc Marketing degree develops the strengths, abilities, and understanding that employers are looking for.
Through interactive and applied learning, you will look at the fundamental issues and concepts of marketing practice, examine consumer markets and behaviors that influence global strategies, and understand the role of marketers in product innovation. In your third semester, you will choose an experiential project. With the opportunity to use your skills in a real-world setting, you can choose from completing a consultancy experience project, an internship experience project, or a business research project.
Designed for aspiring marketers
This course is aimed at students from a range of backgrounds who don't necessarily have a background in marketing. Whether you want to work for a major international organization or small-scale start-ups, our MSc Marketing degree will ensure you learn the theory, tools, and techniques needed to develop into an effective marketing professional ready to operate at strategic and tactical levels in the industry.
What you’ll gain from this degree?
A Graduate Gateway accreditation from the CIM which means you will have the option to gain two professional qualifications - the Level 4 Certificate in Professional Marketing and the Level 6 Diploma in Professional Marketing.
The opportunity to attend different advanced workshops with our industry partners and expert practitioners, where you will sharpen your practical skills.
Develop skills and knowledge to become a market-ready professional with a global outlook, equipped for a successful international career in marketing, business or management.
Evaluate the rigor and validity of published research and assess its relevance to the practice of conventional marketing and synthesize existing research to identify alternative approaches.
Demonstrate proficiency in the use of techniques of research and inquiry to draw conclusions from a critical evaluation of relevant conventional marketing issues.
Entry Requirement
Academic Requirements:
You will need an undergraduate degree equivalent to a UK undergraduate honors degree (2.2 or above).
All applicants will be required to demonstrate a commitment to the subject they wish to study and should demonstrate how their chosen programme of study will benefit them in their future careers.
One academic reference is required.
English Language Requirements:
If English is not your first language you need to show us that your language skills are strong enough for intensive academic study. We usually ask for an IELTS test and we accept some alternative English language tests.
For 1-year Masters you'll need a 6.5 grade overall with minimum of 5.5 in each component.
For 2-year Masters you'll need a 6.5 grade overall with a minimum of 6.0 in speaking and listening, and 5.5 in reading and writing.
Fees
UK Student Fee
One year (full-time): £10500
Two years (placement year)*: £11885 (£10500 in Year One and £1385 in Year Two)
International Student Fee
One year (full-time):£17300
Two years (placement year)*:£18685 (£17300 in Year One and £1385 in Year Two)
This information was accurate on : 30/03/2021 Please contact us for more information about this courses
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