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Solent’s MSc Marketing will help prepare you for a leadership role in the contemporary world of marketing. You’ll build skills in strategic planning, service delivery, and customer relationships with a focus on content marketing in a global context.
The marketing industry is fast-moving, dynamic - it must respond and adapt to changing customer needs. Digital storytelling is becoming more and more central for brands. Social and mobile channels offer many opportunities for content and engagement. They deliver detailed analytics to help practitioners develop and evaluate marketing plans. The course explores the relationship between paid, owned, earned, and shared media, as well as the traditional marketing roles in an increasingly agile world.
Graduates with creative and digital skills can tap into and help drive the importance of content. Predicted trends include the central importance of mobile, the need for content - in particular, visual and user-generated content - and the growth of social channels. All driven by the visualisation of ‘big data.
As a student on this course, you’ll have the opportunity to work within Solent Creatives, Solent’s in-house agency. Here, you’ll work on live client briefs to build relevant industry experience. You’ll also be encouraged to collaborate with students on related courses through shared modules.
Entry Requirement
English Language Requirements:
Applicants who do not have English as their first language will be required to demonstrate an approved level of proficiency in the use of the English language. The agreed minimum requirements for this course are:
IELTS minimum 6.5 overall with a minimum of 6.0 in writing and a minimum of 5.5 in reading, listening and speaking
TOEFL IBT 92 with a minimum of 22 in writing and a minimum of 19 in reading, listening, and speaking
Duolingo English Language Test - 110 overall with a minimum 90 in each component
or equivalent.
Qualifications are checked before enrolment, and international students must bring their original certificates or certified copies when coming to study at the University.
The University also offers a pre-sessional English programme for international students who wish to improve their level of English before starting a degree course.
An honours degree at 2:2 or higher
Applicants will need to be interviewed prior to starting this course.
Fees
UK and EU full-time fees: £8700 per year
International full-time fees: £14300 per year
UK and Channel Island part-time fees: £4350 per year
International and EU part-time fees: Students from outside the UK are usually unable to obtain a visa for part-time study.
This information was accurate on : 24/03/2021 Please contact us for more information about this courses
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