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You manage international marketing and advertising campaigns, working with partners, colleagues, and agencies around the world. During your studies, you intensively study consumer behavior in international markets and work on topics such as brand management, pricing, and sales from a strategic and operational perspective. You discuss current topics in marketing practices and marketing research and use case studies and group work to apply the concepts you have learned to issues in practical marketing.
What you will learn
The Master’s degree programme prepares you for different management roles with a focus on Marketing Management:
You deepen your expertise in marketing and sales-related issues – with a focus on international corporate governance.
Using practice-oriented concepts, you acquire skills in the areas of planning, implementation, and control as well as international market launch and market development strategies.
You also train soft skills such as communication and intercultural competence in addition to methodological skills.
Entry Requirement
Admission Requirements:
Bachelor's degree in Business, Management, Economics or similar from an accredited university (3-year programme or equivalent to 180 ECTS)
A final grade of at least "Satisfactory" (Minimum grade point average equivalent of 3.0 according to the German grading system)
Proof of English proficiency: Academic IELTS 6.0 / TOEFL IBT 80 points / PTE 56 points (overall) / Duolingo 95 points / Cambridge Advanced or Proficiency
Credits: 60 ECTS
If you have a Bachelor´s degree of 3 years from fields other than Business or Management you can still access this Master's by doing our Business-Preparation Semester (Path2Master).
Fees
Tuition Fee from 7095 EUR per semester
This information was accurate on : 21/01/2021 Please contact us for more information about this courses
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