Programme Type:

Course Overview

Students are given a thorough grounding in current theoretical brand management concepts, marketing models, and tools, as well as new ways of analysing, assessing and developing brand strategies, campaigns, and insights.

Our MSc in Global Brand Management programme is available on a full-time basis over a one-year period and is focused on developing students' understanding, insights, and skills to enable them to become an invaluable resource to global brands in a dynamic and rapidly changing world.

  • Students will gain knowledge and understanding of key areas of international business management.
  • Students will apply learning to real and complex problems experienced by global brands and use their knowledge to find creative solutions.
  • Visiting Global Brand Teams devise and monitor real-life practical assignments enabling students to prove themselves on global assignments and gain the confidence, skill, and experience to further their personal and professional development in this field.
  • Students have the opportunity to further their studies by enrolling in our MBA in International Business.
  • A highly practical learning approach taught by a Graduate Business School lecturing team with outstanding industry experience.

Entry Requirement 

Admission Requirements:

Applicants must normally hold an approved honours degree, to at least H22 level, in a marketing or business-related discipline, or equivalent qualification from an approved tertiary/or professional institution. Non-business graduates or candidates with substantial work experience may apply but will be subject to interview. Students who are not native English speakers will be required to provide proof of English language proficiency. A minimum score of IELTS 6.5 is required. Applicants without proof of English proficiency are entitled to take a free English language entry test on campus. 

English Language Requirements:

All applicants for whom English is not their native language must provide proof of English language proficiency to a standard of at least 6.5 in IELTS, 575 TOEFL or equivalent.

In response to the worldwide closure of English Language Test Centres arising from the Covid-19 pandemic, Griffith College is now accepting the online Duolingo English Test (DET) as valid proof of English proficiency. This is a temporary measure for our intakes in February and September 2021.

Fees

Tuition Fee for Postgraduate Students: €14000


This information was accurate on : 23/01/2021
Please contact us for more information about this courses

Similar Courses