Programme Type:

Course Overview

The Bachelor of Arts in Digital Advertising is based on a 360° approach to creative and strategic advertising for the digital ecosystem. The B.A. (Hons) in Digital Advertising programme is designed to broaden the understanding and knowledge of digital advertising technology, concept creation, and creative thinking to enhance the ability to apply this within industry or commerce. In addition to gaining an in-depth knowledge of digital advertising technologies, students develop further competence and ability to apply them as an integral part of the programme.

Integral to this is design research, theoretical understanding, and studio projects which are all designed to establish a cohesive strategy of contextual and experiential learning in a creative environment. An equitable set of assessment procedures will be employed to gauge student's learning and progression, at benchmarks stages throughout the semester.

This programme is specifically designed to provide:

  • Digital advertising knowledge and production discipline, through advertising principles, account planning and creative applications for production.
  • Current theory and principles to apply skills in the effective development of advertising campaigns together with its required collaterals and measurement of effectiveness.
  • Logical and analytical skills to identify major issues affecting the global advertising industry in terms of media planning, content distribution and strategies in the consideration of the outcome of a final major digital advertising project.

Entry Requirement 

Admission Requirements:

Programmes General Requirements
DIRECT ENTRY TO LEVEL 1 OF THE DEGREE:
STPM 

A Pass in STPM with a minimum Grade C (GP 2.00) in any 2 subjects.

A-LEVEL

2 Passes in A-Level.
UEC  5 Grade B's in UEC.

FOUNDATION/
MATRICULATION 

A Pass in Matriculation or Foundation studies with minimum CGPA of 2.00.
DIRECT ENTRY TO LEVEL 2 OF THE DEGREE:
RELATED DIPLOMAS A Diploma in Design & Media or equivalent with a minimum CGPA of 2.50. Candidates with CGPA below 2.50 but above 2.00 may be admitted subject to a rigorous internal interview or submitting a relevant portfolio.
PORTFOLIO Note: All applicants will be individually assessed via a portfolio, interview including drawing.

Note: Equivalent qualification and/or experience which is recognized by the Senate/institution.

English Language Requirements:

  • IELTS: 5.0
  • TOEFL IBT: 35-45
  • Pearson (PTE): 36
  • MUET: Band 3

(Only Applicable to International Students)

Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by the Malaysian Qualifications Agency (MQA).

Fees

Malaysian Students:

  • Year 1: RM 26000
  • Year 2: RM 27500
  • Year 3: RM 28300
  • Total: RM 81800

International Students:

  • Year 1: RM 28600 (USD 7330)
  • Year 2: RM 29700 (USD 7615)
  • Year 3: RM 29900 (USD 7670)
  • Total: RM 88200 (USD 22615)

This information was accurate on : 03/02/2021
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