Programme Type:

Course Overview

The BSc (Hons) Digital Marketing Apprenticeship course has been carefully designed to fit the study of marketing firmly into a social science context and provides core marketing skills such as consumer behaviour, research and digital analytics, creative advertising and media planning, channel and customer experience management and strategic product and brand management. You'll learn to gather relevant data, use digital tools and develop a digital-led strategy appropriate for the contemporary marketing world. The academic programme is 3 years, including the End-Point-Assessment (EPA). Full completion of the apprenticeship course including the EPA qualifies you with a BSc (Hons) in Digital Marketing as well as a Digital Marketer Degree Apprenticeship Certificate issued by the IFA (the Institute for Apprenticeships).

After completing this apprenticeship, you will be eligible to apply for professional registration at associate grade for the Chartered Institute of Marketing and the Institute of Direct & Digital Marketing. BCS, The Chartered Institute for IT, will also recognise this apprenticeship for entry onto the register of IT technicians, confirming SFIA level 3 professional competence.

Entry Requirement 

Under UK Government rules, candidates must be employed for a minimum of 30 hours per week and must have the right to live and work in the UK (applies only in England). Candidates cannot be self-employed. The employer must enter into an Apprenticeship Agreement with the student.

All candidates must be employed in a role related to the subject matter of the academic award of the apprenticeship and be sponsored by their employer.

Apprenticeship applicants will have:

  • A Level BCC worth 104 UCAS points or:
  • BTEC National Diploma DMM worth 112 UCAS points or:
  • Access to HE qualifications with 9 Distinctions and 36 Merits or:
  • Equivalent Level 3 qualifications worth 112 UCAS points

Applicants must hold 5 GCSEs A-C including Maths and English, or equivalent (reformed GCSEs grade 4 or above).

We welcome equivalent qualifications from around the world. English language qualifications for international students: IELTS score of 6.0 or Cambridge Proficiency or Advanced Grade C.

Applications can only be made through the sponsoring employer. The university will consider all such applications and will have the final decision whether to accept the candidate for entry to the programme.

An apprentice must receive at least the minimum wage rate and work for at least 30 paid hours a week. The apprentice must be paid for time spent training or studying for their qualifications, whether at work or at a learning institution. Please take a look at How to Apply for more information on the requirements of applying for an apprenticeship.

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This information was accurate on : 10/05/2021
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