Programme Type:

Course Overview

Exploring the geography of food and beverage, students will learn to develop partnerships to communicate and market unique experiences that emphasize sustainability and transparency. Graduates may find career opportunities at local and international tourism attractions, culinary travel groups/associations, restaurants, wineries, breweries, cideries, distillers, agricultural destinations, destination marketing and development organizations, and government agencies, in roles such as Culinary Tourism Program Manager, Marketing Travel Consultant and Conference Services Manager. 

The Food Tourism Entrepreneurship program will prepare graduates to harness local economies and cultures of food and drink production and consumption and channel them into successful and resilient tourism “experience” enterprises. Geared towards diploma and degree graduates who want to specialize in food tourism development and entrepreneurship, this three-semester program builds on the strengths of George Brown's School of Hospitality & Tourism Management and our Chef School. Business graduates may also be interested in pathways in this field.

Students will learn to:

  • Connect and work with businesses, communities and associations in municipal, regional, provincial, national and international locations.
  • Support local economies by fostering relationships with stakeholders in agriculture, hospitality, tourism and agritourism.
  • Bring creative entrepreneurship skills to the small and medium businesses that make up the food tourism sector.
  • Continue to provide consumers with "taste of place" experiences that build on new business models and opportunities.
  • Develop the partnerships and tools to generate, capture, communicate and market unique experiences that speak to consumer values of sustainability and traceability.

Learning Outcomes

  1. Research and assess local, national and global environments for food and beverage tourism opportunities that connect to local producers and provide tourists with authentic destination experiences.
  2. Develop sustainable food and beverage tourism products and experiences that equitably support the local environment and economy while recognizing the diverse cultural needs, experiences, and practices of local and global communities.
  3. Design marketing strategies to promote existing and new food enterprises, products and experiences using a variety of platforms appropriate to the target market.
  4. Develop business plans for sustainable food enterprises that strategically respond to evolving and changing market needs.
  5. Design innovative, creative and adaptive ideas and strategies for dynamic and ever-changing food tourism enterprises, products and experiences to ensure business competitiveness and sustainability.

Entry Requirement 

Admission Requirements

A diploma or bachelor's degree in Food and Beverage Management, Hotel Management, Tourism and Hospitality Management, Special Event Management, Culinary Management, Culinary Management – Nutrition, Business or a related area.

Applicants who do not meet the above requirements but who have experience in the industry may submit a resume and be interviewed for consideration.

English Language Requirements:

  DIPLOMA/CERTIFICATE
PROGRAMS
POSTGRADUATE PROGRAMS AND FAST-TRACK/ BRIDGES** GBC DEGREE PROGRAMS*
George Brown English for Academic (EAP) Program Level 8 Level 9 Level 9
IELTS (Academic) 6.0, minimum 5.5 in each skill band 6.5, minimum 6.0 in each skill band 6.5, minimum 6.0 in each skill band
TOEFL 80 (online) minimum 20 in each skill band 88 (online) minimum 22 in each skill band 84 (online) minimum 21 in each skill band
MELAB 80 85 85
PTE (Academic) 54, overall minimum
50 in each skill band
60, overall minimum
55 in each skill band
60, overall minimum
55 in each skill band
CAEL 60 (overall) 70 overall (writing 60) 70 overall (writing 60)
Cambridge English Exams (B2 First, C1 Advanced or C2 Proficiency) 169 or more (with no individual skill below 162) 176 or more (with no individual skill below 169) 176 or more (with no individual skill below 169)
George Brown Admissions Test (Mature applicants only) Available Available Not Available

Fees

Base Tuition Fee:

  1. $14600 for 2 semesters (2020-2021 Programs)
  2. $21900 for 3 semesters (2020-2021 Programs)
  3. Incidental Fees (student ID student association membership etc): $2000

This information was accurate on : 10/04/2021
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