Programme Type:

Course Overview

This programme is specifically designed to provide:

  • Students with knowledge, critical and applied skills in business management and strategies in the Pacific Rim and opens windows to Asia and its emerging giants, and to European perspectives.
  • Students learn powerful business concepts by drawing on real-world business issues and the comparative business issues between Asia and Europe.

The Benefits of the Programme:

On successful completion of this programme, you will be able to:

  • Evaluate complex business scenarios in an Asian European context and develop new applications, insights, and strategies for business.
  • Demonstrate the personal and interpersonal competencies and knowledge that are necessary to manage businesses in the vastly differing and complex cultures of Europe and Asia.
  • Interact effectively and responsibly with individuals and organisations in this context.
  • Understand behavioral science and marketing analytics' skills on tools and business intelligence applications allows to track user preferences and offer or direct that user to targeted content which is used to drive potential customers to specific products or advertisements leading to wider and larger market capture for sales.
  • Research information considering social responsibilities and related ethics.
  • Develop the ability to conduct an interdisciplinary analysis of business and political-economic issues in the Euro-Asian region.
  • Behave in an appropriately professional manner in various situations and cultures.
  • Identify leadership requirements in differing situations and demonstrate appropriate leadership capabilities.
  • Equipped with a comprehensive understanding of the different approaches to conducting business in Europe and Asia.

Entry Requirement 

Admission Requirements:

• Bachelor’s degree with minimum CGPA of 2.50 out of 4.00, or its equivalent qualification as acceptable by the Senate.

• Bachelor’s degree with CGPA below 2.50 out of 4.00 or its equivalent qualification can be accepted with a minimum of 5 years relevant working experience in a related field.

• English Requirements: IELTS 6.0

English Language Requirements of International Students:

Please note that under Ministry of Higher Education regulations, only students who have achieved the minimum requirement in the English Language proficiency assessment as indicated above will be allowed to continue their studies in the main study programme. Students who do not have the required English Language achievement may apply for a student visa on a conditional basis and are allowed to enrol in an English Language Certification programme at APU upon arrival in Malaysia and, subsequently, appear for the IELTS/TOEFL/PTE/MUET assessment.

Students who are unable to obtain the required level of English Competency during the maximum 12 months’ period, will not be allowed to pursue their studies in the main programme and will have to return to their home country.

Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by the Malaysian Qualifications Agency (MQA).

Fees

Malaysian Students:

RM 29500

International Students:

RM 36800 (USD 9200) 

Note: Fees stated above do not include Enrolment Fees Registration Fees and other Miscellaneous Fees.


This information was accurate on : 05/02/2021
Please contact us for more information about this courses

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