Programme Type:

Course Overview

Do you want to be a wine, spirit and beer professional? Then realize your potential through our specialized postgraduate program. This program provides a distinct opportunity to learn from the best. A faculty team with a reputation for excellence supports our students. Our faculty are connected to local, national and internationally recognized industry leaders. Located in the heart of downtown Toronto, George Brown puts you at the centre of the hospitality industry in Canada.

Advanced Wine and Beverage Business Management is a one-year, three-semester postgraduate program developed for hospitality diploma and degree graduates, and industry professionals seeking an advanced level of learning focused on all aspects of the wine, spirit and beer business.

In our state-of-the-art tasting labs, students will explore and experience global beverages and their relationship to business, cuisine, culture and lifestyle.

 Learning Outcomes

The graduate has reliably demonstrated the ability to:

  1. Manage different departments within food & beverage centered or sales environment using product knowledge, menu development and business acumen skills.
  2. Position products appropriately in the market using established techniques in wine merchandising, product pricing, labelling, branding, advertising, promotions, marketing, public relations, media relations consumer behaviour in the wine industry.
  3. Interpret import and export regulations and recognize opportunities and challenges within the business structures of the wine industry.
  4. Manage and control different aspects of wine-related enterprises to make effective decisions regarding finance, accounting, budget planning, costing, taxation systems, pricing structures in the wine industry, using analytical and synthesis skills.
  5. Implement and develop leadership and human resources skills required in the beverage business that include recruitment, motivational strategies, resolution of labour relations issues and the management of related challenges and responsibilities including culturally sensitive material.
  6. Use current and relevant business strategies to facilitate a sustainable hospitality entity.

Entry Requirement 

Admission Requirements

  • A diploma or bachelor's degree in Food and Beverage Management, Hotel Management, Tourism and Hospitality Management, Special Event Management or a related area.

English Language Requirements:

  DIPLOMA/CERTIFICATE
PROGRAMS
POSTGRADUATE PROGRAMS AND FAST-TRACK/ BRIDGES** GBC DEGREE PROGRAMS*
George Brown English for Academic (EAP) Program Level 8 Level 9 Level 9
IELTS (Academic) 6.0, minimum 5.5 in each skill band 6.5, minimum 6.0 in each skill band 6.5, minimum 6.0 in each skill band
TOEFL 80 (online) minimum 20 in each skill band 88 (online) minimum 22 in each skill band 84 (online) minimum 21 in each skill band
MELAB 80 85 85
PTE (Academic) 54, overall minimum
50 in each skill band
60, overall minimum
55 in each skill band
60, overall minimum
55 in each skill band
CAEL 60 (overall) 70 overall (writing 60) 70 overall (writing 60)
Cambridge English Exams (B2 First, C1 Advanced or C2 Proficiency) 169 or more (with no individual skill below 162) 176 or more (with no individual skill below 169) 176 or more (with no individual skill below 169)
George Brown Admissions Test (Mature applicants only) Available Available Not Available

Fees

Base Tuition Fee:

  1. $14600 for 2 semesters (2020-2021 Programs)
  2. $21900 for 3 semesters (2020-2021 Programs)
  3. Incidental Fees (student ID student association membership etc): $2000

This information was accurate on : 10/04/2021
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