Programme Type:

Course Overview

Marketing is a critical element in the success of modern business operations. The overall process of entering markets, creating value for customers, and developing profits is the fundamental challenge for the contemporary marketing manager. RIT’s marketing degree focuses on the complete business-consumer relationship, from internet marketing, social media, professional selling, international marketing, and consumer behavior. You’ll gain competencies in the technical skills of search engine optimization and data analytics as you gain a complete understanding of the dynamic field of marketing and its impact on an organization’s success.

In the business administration: marketing major, students learn theory and gain practical experience by creating tactically enabled strategic marketing plans. Through projects, they learn to work independently and in teams to achieve organizational objectives. Students develop leadership and communication skills through classroom experiences and their work on real and simulated business challenges. Students gain proficiency in analyzing and understanding buyers, developing and delivering professional sales presentations, and designing and implementing marketing research projects. Students graduate with the ability to create and critically evaluate strategic marketing plans.

Entry Requirement 

Admission Requirements:

For all bachelor’s degree programs, a strong performance in a college preparatory program is expected. Generally, this includes 4 years of English, 3-4 years of mathematics, 2-3 years of science, and 3 years of social studies and/or history.

Specific math and science requirements and other recommendations

3 years of math required; pre-calculus recommended

The admission process, requirements, and guidelines are the same for all undergraduate students. As an international student, you will also be required to demonstrate English language proficiency, and RIT will consider students at all levels of English language proficiency for admission.

You should  apply for undergraduate admission to be considered for these options:

  • Full university admission: If you meet English language proficiency standards, you will be considered for admission to the academic degree program you choose.
  • Conditional university admission: If you do not meet English language proficiency standards you will be considered for admission, and will need to complete additional courses through RIT’s English Language Center in addition to their academic degree program.  

Test Type

Minimum Score for Full Admission

Score for Conditional Admission

Internet Based TOEFL (iBT)

79

78 or lower

PTE Academic

58

57 or lower

IELTS

6.5

6.0 or lower

Fees

Full-time Tuition (12-18 credit hours)

Per Semester: $26015

Per Year: $52030

Total Estimated Cost of Attendance

Per Semester: $34638

Per Year: $69276

Part-Time Tuition Fees

The charge per credit hour is $1760. Multiply the number of credit hours by this amount to calculate your total.


This information was accurate on : 08/04/2021
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