Programme Type:

Course Overview

What's covered in the course?

You’ll be put into a range of exciting and innovative scenarios, strengthening your expertise and learning from different cultures and experiences.

On this top-up year, you will take a range of advanced modules that look at current marketing methods and contemporary business issues, such as contemporary advertising, e-business and marketing strategy and planning.

Hands-on learning will go alongside more conventional teaching methods like lectures and seminars on this course. You’ll be put in a range of scenarios, such as assuming the role of an international marketing manager, strengthening your expertise in the areas employers want. You’ll get to mix and collaborate with students on other marketing courses and exchange different ideas and experiences.

Why Choose Us?

  • With our impressive industry links, we attract fantastic guest speakers to share their insights with you. Recent guest speakers have included PR agency Prova,one of the UK’s leading used vehicle networks, Motors.co.uk and the International Chairman of PR company Burson Marsteller, Bob Leaf.
  • You’ll have the opportunity to work on real marketing projects via our own internal marketing agency, The Link. It’s run by our undergraduates and recently enabled students to work on the successful Cure Leukaemia campaign.
  • When you complete your top up degree, you can choose to study two extra modules towards the Chartered Institute of Marketing (CIM) Professional Diploma.
  • You’ll study in our excellent new facility, The Curzon Building, ideally located in Birmingham’s city centre, near to national and international businesses.
  • You will be able to work on exciting projects for real-life clients through our Business Advice Centre, giving you exposure to the challenges and issues faced by businesses as well as the chance to develop successful solutions. Opportunities are available with local, regional, national and even global businesses such as BMW.
  • The Centre also offers expert support for your own entrepreneurial ideas, so you can start planning your own start-up or take your existing business to the next level. Following graduation, you will have the opportunity to apply for STEAMhouse Business Incubator membership.

Entry Requirement 

Academic Requirements:

Level 2 Qualifications
UK Qualification Requirements 2021/22
GCSE
  • GCSE English language and mathematics at grade C/4 or above
  • Equivalent level 2 qualifications can be accepted
  • Must have been achieved at the point of enrolment
Irish Leaving Certificate (Ordinary Level)
  • English Language and mathematics taken at either Ordinary level (minimum grade O1-O4 (or A-C/A1-C3)) or Higher level (minimum grade H5/D1).
Scottish National 5
  • English language and mathematics at grade C or above
  • Must have been achieved at the point of enrolment
Plus one of the following Level 3 (and above) Qualifications
UK Qualification Requirements 2021/22
ABE Advanced Diploma
  • At least grade B in two modules

  • Must be in a relevant subject area

  • Considered on an individual basis

Diploma in Higher Education (Dip HE)
  • Pass with 120 credits at level 4 and 120 credits at level 5

  • Must be in a related pathway

  • Subject to satisfactory comparability of modular content at level 4 and 5. A transcript will be required.

  • Considered on an individual basis

Foundation Degree (Level 5)

  • Pass with 120 credits at level 4 and 120 credits at level 5

  • Must be in a related pathway

  • Subject to satisfactory comparability of modular content at level 4 and 5. A transcript will be required.

  • Considered on an individual basis

  • A minimum of 60% overall must be achieved

Higher National Diploma (HND)

  • Pass with 120 credits at level 4 and 120 credits at level 5

  • Must be in a related pathway

  • A minimum of Merit profile overall

  • Subject to satisfactory comparability of modular content at level 4 and 5. A transcript will be required.

  • Considered on an individual basis

English Language Requirements:

English language requirements
IELTS

6.0 overall with 5.5 minimum in all bands

If you do not meet the required IELTS score, you may be eligible for one of our pre-sessional English courses. Please note that you must have a Secure English Language Test (SELT) to study on the pre-sessional English course. 

Fees

Full Time UK students

1 Years: £9250 per year

Full Time International students

1 Years: £13200 per year


This information was accurate on : 04/05/2021
Please contact us for more information about this courses

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