Programme Type:

Course Overview

A Bachelor’s of Business Administration (BBA) in Marketing at the Monte Ahuja College of Business prepares students to generate revenue for a firm by identifying customer needs and responding to them creatively and profitably by developing, pricing, promoting, and distributing goods and services. Due to its critical role in the success of a business, marketing provides a promising career path to top management positions.

The Programme :

The BBA in Marketing is a creative and challenging program that prepares you through courses such as Buyer Behavior, Marketing Research, Marketing Strategy and Global Marketing. Our industry partnerships provide many opportunities to gain applied experience through class projects, independent study, internships and co-ops. Students in the Marketing major can specialize in one of four areas within the field of marketing by concentrating their electives in their area of interest. These include Marketing Communications, Consumer Marketing, Business-to-Business Marketing and International Marketing.

Entry Requirement 

Please review the following information prior to completing your online application:

Freshman Requirements:
The following admission requirements apply to students who have not completed any college-level course work after completing secondary school.

  • Cumulative secondary school GPA equivalent to a 2.3 on the US grading scale for most programs. The College of Engineering requires a 3.0 and the College of Education and Human Services requires a 2.5.
  • Proof of English proficiency.
  • Students who have attended a US high school or secondary school in another country that follows the US high school curriculum must submit ACT or SAT scores. These students must submit a minimum total ACT score of 16, or a minimum old total SAT score of 770 (before March 1, 2016), or a minimum new total SAT score of 880 (after March 1, 2016). Students who are applying to the Honors College and student athletes must comply with NCAA eligibility requirements. The Honors College has higher requirements, please see the Honors College website for more information.

Transfer Requirements:

  1. Cumulative GPA of 2.0 at all previous colleges and universities combined for most programs. The College of Engineering requires a 2.2 and the College of Education and Human Services requires a 2.5.
  2. Proof of English proficiency.

English Proficiency Requirements:

All international undergraduate applicants must demonstrate proof of English proficiency in one of the following ways:

  • Meet minimum test score requirements:
TOEFL iBT (Internet-Based): 78 and at least 17 in each section
TOEFL PBT (Paper-Based): 550
IELTS: 6.0 and at least 5.0 in each section
PTE (Pearsons Test of English): 50
Duolingo English Test: 100
iTEP: 3.8
ACT English Score: 20
Old SAT Critical Reading Score (Before March 1, 2016): 470
New SAT Reading Test Score (After March 1, 2016): 26
  • Successful completion of CSU's IELP (Intensive English Language Program) Advanced Level, with a grade of 80% or better.
  • Completion of English language studies (Level 112) from any of the ELS Language Centers.
  • Successful completion of 30 semester credit hours of college-level coursework from an accredited college in the United States or English speaking country with a cumulative 2.0 GPA, including the equivalent of CSU’s ENG 101 and ENG 102 with a grade of C or better. Course equivalency will be determined during the application process.

Fees

Tuition & Fees:$16904


This information was accurate on : 04/12/2020
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