Programme Type:

Course Overview

What Will You Learn?

Marketing students learn how to research target audiences, develop products for consumer desires, and determine a product’s pricing structure. You’ll learn how to select effective channels to communicate with customers and develop and implement promotional strategies.

You’ll get a solid grounding in:

  • General marketing
  • Sales
  • Digital marketing strategy
  • Global supply chain management
  • Retail
  • Advertising
  • Public relations
  • Market research
  • Consumer behavior
  • Communication
  • Product management
  • Distribution management

What Will You Become?

If a company cannot effectively sell its products or services, it simply will cease to exist. Whether through direct sales, advertising or marketing, graduates with a BBA in marketing from Ole Miss are crucial to the success of businesses.

Entry Requirement 

Freshman Requirements:

  • Official English language transcripts from secondary school(s) attended; degree certificate if already graduated
  • Evidence of college preparatory curriculum, achieving a minimum 3.00 cumulative high school grade-point-average on a 4.00 scale (or its equivalent).

Transfer Requirements:

  • Official English language transcripts from all colleges and universities attended; degree certificate if already graduated.
  • Minimum 2.50 cumulative college or university grade-point-average on a 4.00 scale (or its equivalent).
  • Students who have completed less than 30 credits (or the equivalent of one year of full-time enrollment) at a college or university: Official English language transcripts and degree certificates from secondary school(s).

International Freshman/Transfer applicants graduating from a secondary school or transferring from a college or university in the U.S., whether in Mississippi or elsewhere, must meet the admissions requirements as listed in the section titled Admission of Freshman and Transfer Students in this catalog. Additionally, they must provide:

  1. Copy of passport identification pages, if available, to help ensure accuracy of name and birth date
  2. Affidavit of Financial Support if intending to hold F-1 or J-1 visa status. Although not required for admission, submitting the affidavit with other application materials expedites the admissions/enrollment process.
  3. English proficiency test score. Please see below.
  4. Copy of their U.S. visa or I-94 form (H4, L2, etc.), permanent resident card, or other documentation related to one’s status in the U.S.

Fees

Base Tuition Fee: $8718

Additional Non-resident Tuition: $16272

Yearly Total (in USD$): $43119


This information was accurate on : 05/12/2020
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