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Marketing poses many challenges and yields generous rewards for those who meet these challenges. Marketing operations are carried out domestically and internationally in all business organizations that offer a good or service. Many marketing concepts are applicable to the operations of non-profit organizations such as governmental, educational, and healthcare institutions, as well as charitable and political campaigns. Marketing operations provide the most visible links between the firm or institution and its many publics. Marketing deals with people who are constantly changing in their needs, wants, and desires; and coupled with these changing tastes is a fiercely competitive environment sustained by all the resources of a rapidly evolving technology. These forces lead to much of the challenge and dynamic nature of marketing.
The Marketing program prepares students for initial entry and management positions in many areas of marketing with a curriculum that is concerned with:
Understanding how to attract and retain customers;
Having the ability to find and analyze information;
Being able to design, collect, and analyze marketing information to be used in managerial decision making;
Using digital and traditional media to reach customers;
Having personal communication skills that businesses demand;
Being capable of writing an actionable marketing plan;
Understanding and being able to apply the latest marketing concepts, including marketing automation.
Within the 120-semester-hour program, students must complete a minimum of 21 hours in Marketing beyond MAR 3023 Basic Marketing. Students choose to enroll as either:
A Marketing major or
A Marketing major with a concentration in Digital Marketing or
A Marketing major with a concentration in Entrepreneurship or
A Marketing major with a concentration in Sales or
A Marketing major with a concentration in Sport and Entertainment Management
Entry Requirement
Course Requirements:
You must complete a minimum of 18 approved units of high school work in the five core subject areas in addition to three approved academic electives. If you graduated from high school in 2011 or thereafter, you must have completed four units of math—including one course above and beyond Algebra II.
Although you may take one fewer academic elective unit, applicants who are the most competitive for admission to USF typically complete a minimum of 20 academic units, which averages five per year in grades nine through twelve.
Subject Area
Graduated Before 2011
Graduated 2011 or Later
English
4
4
Mathematics
3
4
Natural Science
3
3
Social Science
3
3
Foreign Language
2
2
Electives
3
2
TOTAL UNITS
18
18
GPA Requirements:
Competition for space in the freshman class is rigorous. High school GPAs for the middle 50 percent of freshman admitted in Fall 2019 were between 4.1- 4.4.
For determining admissibility to USF, we will recalculate your high school GPA based on grades earned in high school only in core academic subject areas, as well as specified AP and IB fine and performing arts courses. USF will add the quality points outlined below for approved AP, IB, AICE, Honors and Dual Enrollment courses provided you earn a "C" or better.
Course Type
Quality Point
Advanced Placement
1.0
International Baccalaureate
1.0
Dual Enrollment
1.0
AICE
1.0
Honors
0.5
Taking weighted courses can have a positive impact on your recalculated GPA as long as you are reasonably successful in these advanced-level courses.
Test Score Requirements:
USF requires freshman applicants to submit official results of at least one college entrance exam (SAT or ACT). USF does not currently require or consider the optional Essay section of the SAT or the ACT for the admission or scholarship review processes. Likewise, SAT Subject Tests are not considered for admission or placement. USF's code for SAT is 5828 and for ACT is 0761.
In Fall 2019, mid-range SAT and ACT scores for admitted freshman were:
SAT: 1270-1340
ACT: 28-30
Fees
Total Cost :
Florida Resident: $23446
Out-of-State Resident: $34360
This information was accurate on : 14/12/2020 Please contact us for more information about this courses
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