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As part of our popular range of ‘Business with’ Masters programmes, the MSc Business with Marketing Management programme is designed to give you an insight into the strategic role of marketing within organisations.
During this course, you will build the required knowledge and skills to strategically analyze and evaluate organisations to develop and implement competitive marketing strategies.
This course is part of our Newcastle Business School, which has a global reputation for delivering some of the best business management education in the UK. Newcastle Business School is part of a select group of business schools worldwide, following accreditation by the Association to Advance Collegiate Schools of Business (AACSB) in business and accounting – the first in Europe to gain double accreditation. Founded in 1916, AACSB International is the longest-serving global accrediting body for business schools that offer undergraduate, master’s, and doctoral degrees in business and accounting.
The programme is designed around a set of modules that are common to all our ‘Business with’ Masters pathways. These modules cover general business functions, strategic management, and organisational analysis, developing your strategic awareness, leadership potential, and understanding of the theory and practice of international business. In the second semester, you will be given the opportunity to specialize in Marketing Management.
In the second semester you will build an understanding of the role of relationship marketing, and by doing so, recognize the importance of customer retention and the internal customer. You will also learn about the marketing processes within the context of a globalised world, with an understanding of the business implications. Throughout the course, you can develop an appreciation of the varying approaches to marketing for organisations working within a dynamic global environment and the effect these challenges place upon marketing planning in an international context.
Entry Requirement
Academic Requirements:
Minimum of a 2:2 (second class) honours degree or equivalent from a recognised university
If you don’t meet the academic requirements
Applicants who do not have such an academic qualification but do have substantial experience of working in a business organisation and/or possess a relevant professional qualification will also be considered.
Alternatively, you may also be eligible for our Pre-Masters courses. These are pathway programmes designed specifically for students who are looking to progress on to a Master's degree but who don’t currently meet the entry requirements.
English Language Requirements:
Students require IELTS 6.5 (or above) with no single element below 5.5 or equivalent.
If you have IELTS 5.5 – 6.0, you may be eligible to join our Pre-Sessional English before studying this programme.
Fees
UK/EU students: £9225
International students: £15500
Note:
Please note that your tuition fees do not include the cost of course books that you may choose to purchase stationery printing and photocopying accommodation living expenses travel or any other extracurricular activities. As a Northumbria University London Campus student you will have full access to our online digital library with over 400000 e-books and 50000 electronic journals.
The modules you will study do not require you to purchase additional textbooks although we recommend you allow an additional £100 for the duration of your studies should you choose to purchase any additional reading materials.
This information was accurate on : 25/03/2021 Please contact us for more information about this courses
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