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ESEI’s Master in Digital Marketing programme accredited by the Universidad Católica de Murcia (UCAM), will equip you with the practical skills and knowledge required by startups and corporations all over the world. Perfect for results-oriented, creative professionals, this qualification will prepare you for success in the highly competitive field of online marketing.
Applied Objectives
To effectively use all the current technology involved in web positioning
To analyze and to interpret the web traffic thanks to the advanced knowledge of Google Analytics
To develop effective strategies in the use of search engines
To understand the implementation of digital marketing actions as part of a wider business strategy.
To effectively manage the principal social networks for professional purposes.
To integrate the social networks into a marketing plan
To develop the graphic imagery and iconography of a project
To create audio-visual montages as part of an online marketing strategy
To create optimized E-mail campaigns and to analyze and understand the results.
To have a firm grasp of all the phases for the complete optimization of the user experience.
To become a member of a network of classmates, tutors, faculty members, experts in digital marketing, which will allow the development of the contacts necessary to enter and succeed in the sector.
Entry Requirement
Degree Requirements:
If you are enrolled in a programme accredited by UCAM, you will need to fulfill the following requirements to obtain the UCAM degree certificate at the end of your studies.
There are two access routes that UCAM provides for ESEI students through which they can receive a UCAM Master diploma:
1) Academic Pathway: The official bachelor diploma must be presented. All diplomas obtained outside the European Union must go through the validation process done by Ho students (Homologation Student Services).
2) Professional Pathway: Accredited professional experience of at least 5 years in the relevant sector must be demonstrated. The documents that must be presented are:
Employment history document (for example the Vida Laboral in Spain), except if your work experience was in a country where this document does not exist.
A signed company certificate that includes the start and end dates and the functions performed.
Obtaining the UCAM degree is optional and is only awarded to students who meet the criteria specified above. The UCAM degree is an additional degree awarded in addition to the ESEI degree which is automatically obtained after completing the full programme requirements.
Admission Requirements:
Copy of Bachelor Degree and academic transcripts for Bachelor graduates
Current academic transcripts and/or provisional graduation certificate for students currently in the final year of Bachelor degree (to be considered for a conditional acceptance)
Mature Applicants only – Detailed job description for at least five years
Proof of English Proficiency
Statement of Purpose
CV in English
One Reference Letter
Copy of ID/Passport
Mature Applicants – ESEI accepts mature students who are able to demonstrate over five years of relevant work experience related to the qualification. You will be required to present your CV in English and a detailed job description during this period.
English Language Requirements:
You must be fluent in English to fully benefit from our programmes and internship opportunities.
If English is not your native language, we accept internationally recognized certificates such as IELTS (minimum requirement: 6.0) and TOEFL iBT (minimum requirement 78) as proof of your English proficiency.
If your previous education was conducted in English (at least 3 years), you will need to provide a certificate of studies in English to show your English proficiency.
Fees
€ 9300/ year
This information was accurate on : 19/02/2021 Please contact us for more information about this courses
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