Programme Type:

Course Overview

The Bachelor of Fine Arts in Visual Communication (B.F.A.) program at AUD will equip students with the artistic skill sets needed for successful careers in the advertising, design, and creative industries.

Offering majors in Advertising, Digital Media, Graphic Design and Studio Art, the program endeavors to develop awareness and critical perception of the historical, cultural and theoretical foundations for art and design. The curriculum encourages the amalgamation of aesthetics, technique, concept development, critical thinking, and digital technology.
 
The primary goal of the Department of Visual Communication and its programs is to deliver an educational experience based on the best practice and standards of quality institutions of art and design.  We provide an academic curriculum, professional instruction, and world-class facilities and technologies, culminating in a creative and dynamic learning environment.

Upon completion of the degree program, students will be able to:

  • Effectively articulate the conceptual foundations of visual communication works;
  • Demonstrate the design process for developing new, creative visual communication projects;
  • Execute the production and presentation of new works of art and visual design;
  • Evaluate and critique contemporary art and design works;
  • Recognize and integrate the ethical, and sociocultural ideals of the target audience in each work of visual communication.

Entry Requirement 

Admission Requirements:

  • A high school/secondary school certificate or equivalent from an institution accredited by the Ministry of Education in the U.A.E. or by the relevant national or regional institutional accrediting body;
  • International TOEFL®or Academic IELTSTM or the equivalent score on another internationally-recognized English exam. PBT is accepted from specific centers in the UAE;
  • The University administers the ACCUPLACERTM Exam (Math) to place students at the appropriate mathematics level. Students may substitute the SAT for this, depending on the score.

English Language Requirements:

English placement tests are required for admissions. If you have taken any international/national exams (TOEFL/IELTS/EMSAT/SAT), please submit them with your application for evaluation. AUD's international code for TOEFL® is C005.

  • Math Requirements: Applicants with an SAT score of 560 will be exempt from taking the Math Accuplacer™ exam, except for Engineering students. Architecture students with the above score may register directly in MATH105 (Precalculus for architecture), those willing to register in MATH 210 (Calculus for architecture), will have to sit for the AUD Accuplacer and test out of MATH105. AUD’s international code for SAT is 2688.

*ITP is accepted only from authorized and approved centers in UAE. Students should consult with the Admissions Office for further details.

Fees

Non-refundable application fee of AED 420. A reservation deposit (non-refundable) of AED 5000 which is fully applied toward tuition is required upon acceptance for admission.

A full balance of tuition is required at least one month prior to the beginning of the term.


This information was accurate on : 24/02/2021
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