Programme Type:

Course Overview

Our course encourages you to consider the value of branding in today's competitive global environment, where organisations continue to compete in overcrowded markets. As consumers become more sophisticated and the plethora of products more similar, the need to differentiate through emotional attachment has become increasingly important, and this is where the course steps in to help future leaders develop one-of-a-kind products and fresh campaign strategies.

The key to successful brand development is an understanding of its relationship with innovation. The popular view has been that branding is connected with logos, advertising and manipulation, whilst innovation is to do with more process-orientated development. UCA has developed this MA course to address all aspects of product design, brand management and the innovation factors that are the foundation for its success.

We will cover each key component and teach students how to run these successfully, whilst addressing their own professional and personal development as leaders along the way. For us, branding is about delivering a rewarding experience to customers, while innovation is about an organisational effort aimed at differentiating a company through original value creation. In other words, each is inextricably linked yet individually defined.

As a student on this course, you'll benefit from working alongside students on the other postgraduate courses at UCA Epsom to better understand the range of products available in today’s market, their similarities, strengths and weaknesses, and above all to develop and deliver customer-centric products and experiences.

Entry Requirement 

Academic Requirements:

  • An honours degree or equivalent qualification in the subject or a related discipline
    and/or

  • Relevant work experience, demonstrating your ability to study at the postgraduate level.

Consideration will also be given to applicants who can make a strong case for admission in relation to a particular project and can demonstrate their potential to satisfactorily complete the course.

For the MArch, we require the equivalent of a UK 2:1 Honours degree in Architecture. For international qualifications, the exact grade required will be confirmed at the time of application.

English Language Requirements:

Course Test Listening Reading Speaking Writing Total
MA/MSc & MBA Courses IELTS UKVI or Academic 5.5 5.5 5.5 5.5 6.5
Test of English as Foreign Language (TOEFL) iBT 19 20 23 21 90
Pearson Test of English (Academic) 53 53 53 53 58
Cambridge English Advanced (CAE) or Cambridge English Proficiency 169 169 169 169 176
Trinity College London Integrated Skills in English (ISE) Merit Merit Merit Merit ISE II
LanguageCert International ESOL SELT 33 33 33 33 B2 Communicator High Pass

Fees

UK students Full-time - £10400

UK students part-time - £5200

EU students - £10400

International students - £17500 (standard fee)

International students - £16800 (full early payment fee)


This information was accurate on : 28/04/2021
Please contact us for more information about this courses

Similar Courses