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International luxury fashion brands inspire and inform the zeitgeist of the global fashion industry. The management of these elite organizations requires the application of creativity and strong business acumen at every level.
Our MA Luxury Fashion Brand Management course aims to provide advanced skills and knowledge in contemporary and emerging branding and fashion management practice and theory.
Our MA Luxury Fashion Brand Management sits in a suite with the following courses:
MA International Fashion Management
MA Fashion Marketing
MA Fashion Communications
You learn alongside students from these other MA courses and have the option to transfer MA titles if your specialism changes.
What you'll study?
The course examines the organizational development and sustainability of high-profile luxury brands and the creation of unique and individualized products and services. Marketing and branding strategies are analyzed and critically evaluated as organizational functions. Branding practice focuses on brand equity and brand management, product innovation, the consumer experience, digital environments, e-commerce and luxury brands, brand, and marketing metrics and performance measurement, consumer and international culture, IPR law, and the copy culture.
Entry Requirement
Academic Requirements:
2.2 honors degree.
Applicants with non-standard entry qualifications and/or relevant work experience will be considered on an individual basis.
Other requirements:
IELTS 6.5 (with a minimum of 5.5 in each skill); and
You are asked to use your Personal Statement to illustrate your knowledge and perspective on an aspect of the fashion industry. This should be related to the course and could include product development, supply chain, marketing, forecasting, consumer behaviour or the financial aspects of fashion as well as many other topics.
Fees
UK Student Fee
Full-time: £10500
International Student Fee
Full-time: £15500
This information was accurate on : 05/04/2021 Please contact us for more information about this courses
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