Programme Type:

Course Overview

Topics include web analytics, search engine optimization, paid search techniques, user experience, social media applications and best practices, content management and creation, video production and podcasting. Based on course selection, they can further their knowledge in CRM techniques including Salesforce and Hubspot as well as LinkedIn B2B marketing strategies or advanced Facebook advertising. This certificate is suitable for those seeking their MBA or those with an undergraduate degree who are working professionals seeking to gain experience in this exciting and complex field.

Learning Outcomes

  • Assess the role and practice of marketing within an organization, including theoretical and applied aspects of the marketing discipline. 
  • demonstrate fluency in digital marketing technologies such as web analytics, search engine optimization and paid search techniques.
  • design and measure the effectiveness of social marketing campaigns leveraging social networks to develop social media content to meet specific marketing objectives. 
  • examine advanced customer relationship marketing techniques to reach new audiences and refine marketing campaigns. 

Entry Requirement 

Admission Requirements

Applicants must meet general University of Missouri-St. Louis Graduate School admissions requirements.

Fees


This information was accurate on : 23/04/2022
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